Running an online store is not just about listing products and waiting for sales. Instead, success in eCommerce depends on customer engagement, seamless user experience, and smart marketing strategies. However, many store owners struggle with issues like cart abandonment, low conversion rates, and a lack of customer retention. To tackle these challenges, Knowband offers feature-rich 3 must-have PrestaShop addons that can help optimize your store’s performance. In this article, we will explore three powerful modules that can increase engagement, improve customer experience, and boost sales.
1. Gift Card Manager – Increase Sales with Digital Gift Cards
Gift cards are one of the most effective ways to boost sales and attract new customers. The PrestaShop Gift Card Manager Module by Knowband allows shoppers to purchase a prepaid card for their friends, family, or colleagues. Moreover, it makes it easier to share your brand with others. Additionally, they encourage repeat purchases and increase customer loyalty.
Key Features & Benefits:
- Allows customers to purchase and send gift cards directly from your store, making gifting more convenient.
- Supports multiple designs and customization options for different occasions, ensuring a personalized experience.
- Provides an option for scheduled delivery, allowing customers to set a future date for gift card emails, which adds flexibility.
- Helps attract new customers when recipients redeem gift cards, ultimately increasing brand awareness and boosting store visibility.
- Encourages higher spending, as customers often buy more than the gift card amount, leading to an increased average order value.
- Reduces returns and refunds, since recipients choose their own products, minimizing dissatisfaction and ensuring a better shopping experience.
By adding a gift card option to your store, you provide customers with a convenient gifting solution while ensuring guaranteed revenue for your business.
2. Spin & Win – Capture More Leads and Convert Visitors into Buyers
Many online visitors leave a website without making a purchase. In most cases, they either lose interest or don’t find an incentive to stay. Consequently, store owners struggle to keep potential buyers engaged.
The PrestaShop Spin & Win Module by Knowband changes this by adding an interactive spin wheel that encourages visitors to participate in exchange for discounts.
How It Helps Increase Conversions:
- Displays an attractive pop-up wheel that offers discounts, coupons, or special deals, making the shopping experience more interactive and exciting.
- Encourages visitors to enter their email addresses before spinning the wheel, helping store owners build an email list for future marketing campaigns.
- Works as an exit-intent popup, giving hesitant buyers an extra reason to stay and complete their purchases instead of leaving empty-handed.
- Provides customization options to match the store’s branding and ongoing promotions, making it a seamless addition to the website.
- Creates a gamified shopping experience, making customers more likely to engage and return for future purchases, which ultimately helps in customer retention.
The PrestaShop Spin & Win Module by Knowband improves customer retention and reduces bounce rates, ensuring that visitors don’t leave your store without taking action.
3. Save for Later – Reduce Cart Abandonment and Encourage Repeat Purchases
Not every customer makes a purchase on their first visit. In reality, many shoppers browse products, add items to their cart, and then leave without buying. If there is no easy way to revisit those items later, they may forget about them completely. This is where the PrestaShop Advanced Wishlist/Save for Later Addon becomes essential.
Why This Feature is Important:
- Adds a “Save for Later” button to product pages and shopping carts, making it easier for customers to keep track of items they like, which improves their shopping experience.
- Enables customers to easily access their saved products when they return, increasing the chances of conversion and encouraging them to complete their purchases.
- Helps recover lost sales by reminding customers of their saved items through well-placed notifications. Ensuring they don’t forget about products they intended to buy.
- Improves the customer experience, as shoppers can organize products they are interested in without the pressure to buy immediately, leading to a more relaxed shopping journey.
- Provides insights into customer behavior, helping store owners understand which products are frequently saved but not purchased, which can be useful for retargeting campaigns.
The PrestaShop Advanced Wishlist Module ensures that potential sales are not lost just because a customer isn’t ready to buy immediately. Instead, it encourages them to return and complete their purchase later, leading to increased revenue over time.
Final Thoughts
If you’re looking to improve sales and conversions in your PrestaShop store, these 3 must-have PrestaShop addons can make a real difference.
- The PrestaShop Gift Card Manager Addon attracts new customers and increases revenue while enhancing the gifting experience.
- The Knowband’s PrestaShop Spin & Win Addon enhances engagement, builds a strong email list, and reduces cart abandonment.
- The PrestaShop Save for Later Addon reduces cart abandonment and encourages repeat purchases by keeping customers connected to your store.
Investing in the right addons can help your store stand out, retain customers, and drive consistent sales growth. So, why wait? Start using these 3 must-have PrestaShop addons today to maximize your store’s potential and offer a better shopping experience for your customers.
