What is Back in Stock Notification?
When an out-of-stock item is back in stock and available for purchase, a customer receives a notification. These notifications are email alerts as a part of customer recovery reminders.
The flow of Back in Stock Notification is somewhat similar to the following flow:
· The product is out of stock when a customer visits the product page.
· They register to get an email or alert when the item is back in stock.
· The item is back in stock.
· When the product is available, you let subscribers know and give them a simple way to order.
Advantages of using Back in Stock:
The customer has the ability to express interest in an out-of-stock product and sign up for a virtual waiting list. This is the most obvious advantage of including these notifications on your eCommerce website.
But that’s only the first in a long list of advantages, which also includes:
1. Getting back lost sales
You lose a possible sale the moment a customer lands on an out-of-stock listing since they are unable to purchase the item.
With the help of this campaign, you have the opportunity to make up for that lost transaction by informing customers when it will be back in stock. This helps them in having an easy method to enter the buying process when the product is in stock.
2. Maintaining client interest
When a product is out of stock, one of the first things a customer might do is check Google. Customers do this to see if one of your competitors has product in stock, then they leave your website in the process.
Return to stock module fosters an expectation that the product will be in stock and enables customers to take proactive steps toward obtaining it. Notifications help to maintain customer interest. This eliminates the need to leave your website right away and might encourage customers to discover and buy more products.
3. Creating social evidence
The campaigns launched serve as a social proof, showing that others want the goods so badly you have to start from the waiting list. This is done in addition to highlight how popular a product is and how it’s sold out.
A waiting list inspires feelings of FOMO (fear of missing out) and exclusivity in many clients, which motivates them to sign up.
4. Generating interest
According to studies, the brain produces more dopamine before obtaining a reward than after. Therefore, it might be more interesting to subscribe to notice and wait for the goods to be back in stock than to visit your competitor and purchase the identical item.
5. Improving the experience for customers
Although out-of-stock merchandise is not ideal for the client experience, not all is lost.
Giving clients a simple option to purchase an out-of-stock item demonstrates your concern for helping them. This makes the best of a bad situation and that they can count on you to refill the item and place them at the head of the line when you do.
6. Offering consumer knowledge
These mails are a clever approach to gauging client’s demand and interest in different products. The number of people who exhibit interest in a product can tell you which ones are worth replenishing and which ones have outlived their usefulness.
How to restore customers with Back in Stock:
Notify the customers instantly when the products are back in stock:
It’s important to notify customers as quickly as possible when you restock a product. The last thing you want is for customers to land on another out-of-stock product page.
As soon as items are back on the shelves, use your notification tool to notify customers who signed up. You can even decide to give them an exclusive purchasing period before you advertise the restock on social media.
Customize email content:
The “four Rs” are a reminder, re-engagement, return, and recovery. While back-in-stock announcements should be brief and to the point, it’s still crucial to customize your content to accomplish these goals.
The following are the three crucial components of a back-in-stock notification:
1. Personalization: Use the customer’s name when speaking to them and mention the product and price to reawaken the desires and feelings that prompted their subscription to the alert.
2. Urgency: Create a sense of urgency by using words like “be quick,” “selling fast,” and “don’t miss out” to entice them to convert right away.
3. CTA: Clearly state what you want the customer to do next and include connections back to your website in your CTAs.
Suggest Appropriate Products:
If we suggest the products which are to the liking of the customers then we will be able to increase the sales. We can bring the customer to the website and if he finds the product is relevant then it will increase the sales. This is done by providing links to the products that encourage a follow-up purchase. If someone subscribed to an alert for a new bicycle, for instance, offer extras like helmets, lights, and gloves.
Conclusion:
The Back-in-Stock emails are distinctive alerts because they pique interest, affect purchasing decisions, and raise the likelihood of sales. You are making a serious error if you are not informing your online visitorswhen there is a low or new supply available. Purchase your “Back-in-stock” module right away to recover any missed sales.
For the creation of an e-commerce website, module specifications, or a mobile app for your online store, Knowband has specialists and ready-made resources. Visit us at www.knowband.com or email support@knowband.com with any questions.
Also, check out our other similar modules to boost your sales.
