Nowadays, the success of e-commerce is not only based on the existence of an online store, but on being accessible where your customers already shop. And one of the largest digital marketplaces where customers start their search is Google. Nevertheless, manually entering hundreds or even thousands of products in Google Merchant Center is complicated, time-consuming, and likely to contain mistakes. Technology comes into play at that. In order to ease this process for merchants, Knowband developed the PrestaShop Google Shopping Integration Module. This module is an automated solution that bridges your PrestaShop store and Google Merchant Center.
This module allows you to automatically sync your products, update them in real-time, and map the categories. Hence, this makes sure that your products are available in front of millions of shoppers scrolling through Google daily.
Why Store Owners Choose the Google Shopping PrestaShop Integration Addon
For all store owners, visibility is sales. The PrestaShop Google Shopping Integration Addon gives you a direct connection between your PrestaShop store and Google Merchant Center so that your shop items can automatically appear in Google Shopping ads and listings.
Hence, by using this module, you can achieve brand awareness, reach willing-to-purchase consumers, and control your listings from one place only.
Besides, automation reduces manual labor. When linked, inventory, pricing, and product information remain updated in the Google system in real-time. Therefore, no duplicated uploads or incorrect information on your store and on your Merchant Center account.
The PrestaShop Google Shopping Integration Plugin also helps track with Google Analytics, as the Google Analytics UTM parameters can also be added. Hence, this makes it easy to track clicks, conversions, and traffic generated by the ad without any problem.
Benefits for Merchants
It is not only automation, but the Google Shopping PrestaShop Integration Addon by Knowband also provides speed, efficiency, and expansion.
The store owners will benefit here in the following way:
- Extended Reach: Your products will be seen on one of the biggest online shopping platforms in the world, Google Shopping.
- Live Updates: Moreover, any modification in the stock, prices, or the product in your store is updated in real-time.
Simple to use: There is no need to work with CSV files, code, and manually update feeds. It is a module that does everything through the PrestaShop dashboard.
Greater Traffic: UTM tracking can guide you to monitor and streamline your performance in marketing.
Scalability: In addition, the PrestaShop Google Shopping Integrator Addon is scalable for large catalogs and multiple profiles.
Hence, with the combination of all these benefits, the Knowband PrestaShop Google Shopping Connector Module is a must-have for all people who want to sell smarter and go international.
Key Features of Knoweband’s Google Shopping Connector Addon
PrestaShop Google Shopping Integration Addon by Knowband is designed with flexibility for the management of the store:
- Automated Feed Synchronization: Automatically synchronize products with Google Merchant Center.
- Category Mapping and Attribute Mapping: Which categories does your product exist in on Google? Map your product to the Google categories so that customers find it when searching.
- Filtering by product: Here, using this Knowband module, you can decide to include or exclude out-of-stock or low-priced products.
- Multi-Currency and Multi-Language Support: Moreover, you can use the module in your language for ease. It also supports all currencies for different locations.
- Custom UTM Tracking: You can add tracking parameters to understand and measure campaign performance.
- Audit Logs: Moreover, using this module, you can keep track of all the jobs performed, like feed synchronization and more.
How the PrestaShop Google Shopping Integration Works
Knowband’s Google Shopping PrestaShop Integration Module operates in phases to allow proper and automated product listing on Google Merchant Center.
Connection Settings
First, you can link your Google Merchant Center with your store. Register on Google Cloud, get your Client ID and Client Secret, and enter them into the module. Next, add your Merchant Center ID. After the connection, your product feed will start to synchronize automatically.
General Settings
Here, you have the option to choose what products to add to your Google Shopping feed. You can remove out-of-stock products or lock out products that are below a specific price. As well, you can set image sizes, language options, and UTM tracking values to keep track of Google-generated traffic.
Profile Management
Here, you can maintain product profiles to manage listings. First, you choose a nation, currency, and language, and place categories of both Google and the store. Next, you can also select here GTIN, product listing method, product condition, marital and more. This makes your products visible in the right sections so that they reach the right audience.
Product Listing
After synchronization, you can view all your products in this section of the module. Here, you can manage them easily and check that they are properly registered in Google Merchant Center or not.
Synchronization & Audit Logs
Lastly, the module provides one-click synchronization. All sync actions are tracked in the audit log tab, and problems are highlighted to make sure that your integration is running without problems and mistakes.
Conclusion
The PrestaShop Google Shopping Integration Module by Knowband helps close the gap between your shop, Google, and its huge shopping population. Its automated synchronization, flexible category mapping, and performance tracking save hours of manual work and enhance the product visibility.
And though numerous providers provide similar integrations, the Knowband module is the most favored by the majority of merchants. Not only due to affordability but also due to its reliability, ease, and years of proven integration with multiple eCommerce stores.
