How Does a PrestaShop AI Chatbot Improve Customer Support and Help Boost Conversions?

Customers who shop online hardly ever want to spend time waiting for a reply, even to the simplest question. Any question about product price, product availability, categorization, order status, or delivery can affect the decision of whether or not the person will continue with the purchase. The PrestaShop AI Chatbot allows store visitors to get …

App vs Mobile Web: Why App Users Convert 3x Higher

A PrestaShop Mobile App can create a very different conversion environment than a mobile browser. The 3x “higher conversion rates” cannot be taken for granted for every merchant, but the latest research within one brand revealed a considerable difference: Poq identified a median app conversion rate 1.8 times higher than mobile web in 21 retailers, …

A Practical Guide to Auditing Your PrestaShop Store for SEO

Your PrestaShop store may have hundreds of pages, but do you know how many of them actually meet the basic SEO requirements? With an increasing amount of inventory, even small SEO errors can accumulate quickly. A product page may have missing metadata, a category may have weak content, an old URL may return a 404, …

Managing Complex Product Combinations and Attributes at Scale in PrestaShop

Four attributes on one product. Nineteen values on the first one, eight, eight and three. That equates to 3,648 variants of an item, and it’s no mere hypothetical: a merchant reported exactly this on PrestaShop’s issue tracker, across 30 products and over 100,000 database rows.  Their product pages timed out, and the back office returned …

PrestaShop Marketplace Integration: Syncing Etsy and eBay via API for Reliable Multichannel Selling

Connecting one marketplace to a store is an afternoon’s work. Running a PrestaShop marketplace integration across Etsy and eBay at the same time is a different problem entirely, because three systems now each believe they own the authoritative stock number for a SKU, each uses its own authentication model, and each enforces its own rate-limit …

How PrestaShop’s Checkout Process Works Internally: Cart Rules, Vouchers, and Tax Calculation Logic

A person takes in $10, but $9.87 gets deducted. No one is out of line. The cart is operating exactly as it was designed to operate. The reason just sits a few layers below the screen. How does the PrestaShop checkout process work? The questions usually are all related to the same answer: what runs …

How to Harden Your PrestaShop Admin Panel Against Brute-Force Attacks

A store owner usually notices a brute force attack only after the login page starts behaving strangely, like repeated failed logins OR unfamiliar IP addresses in the logs OR store performance downgrades. An automated script keeps trying passwords against a login form. A successful attempt can give an attacker access to your store back office …