Do you think social media is only about brand awareness? Well, you need to think again because social media has been used for engaging fans for growing your eCommerce business. How about we talk about increasing sales on social media?
This is an incredible idea if you give it a thought!!
You’re presumably previously putting resources into other channels, similar to email marketing, content marketing, SEO, and PPC. Presently it’s time to intensify your social media marketing strategy, and truly get those sales going. Hence, we’ll be talking about the Prestashop Addons that can bring in sales on social media platforms. In addition, the blog will also put forth methods that will increase sales on social media.
Guidelines to increase sales on Social Media
Invest where your audience is
The very first thing to keep in mind is you have to have social media presence where your audience is. You cannot miss out on being unavailable on Facebook if your audience is coming from there. You can decide to be all over the place. However, that may be altogether too time-devouring. For instance, Facebook has an enormous user base. You should be there.
Social media influencers are a hype
You might have heard of social media influencers. The eCommerce marketers have been investing in social media influencers because they advertise the brand on a more iconic and relatable level. With hundreds and thousands of followers, they take your brand like no other. Investing in influencers is a great help for increased sales on social media.
Convert customers into brand advocates
Well, social media influencers are not an option if your budget is scarce. In that case, you can always rely on your loyal customers to do the bidding for you. You can ask them to share products with their friends on social media platforms. Furthermore, in return, you can give them discounts coupons, and freebies. Customers love freebies and coupons that they can use while shopping.
Social media advertising is a boom
There are chances that you have found your ideal social media platform. Be that as it may, your customers are not seeing your brand. Indeed, that is because your marketing strategies haven’t been up to the mark. Each social media platform has an alternative to either make advertisements or promote your content. This will guarantee higher visibility for your brand among an applicable objective audience. Increased visibility will additionally improve your odds of driving sales from social media.
On the other hand, you can always invest in Prestashop addons that will help increase sales on social media. Let us take a look at the modules for your Prestashop platform that can help you increase sales on social media.
Prestashop addons for increased sales on social media
Prestashop FB Store
If you have been wanting to set up your own shop at the most popular social media platform, this module is helpful. The Prestashop FB store integration helps you integrate your eCommerce store to their Facebook business page. With this FB store integration Prestashop, you can easily list your products under the ‘Shop Now’ tab.
Hence, your customers can just click on the button and access your products without actually going to the website. With the help of this Prestashop Facebook integration, you can effortlessly add categories and products that you want to display. In addition, the Prestashop Facebook Shop Addon also helps you track the traffic coming from Facebook from the back-end.
Key features of the Prestashop Facebook Store Integration
- Upload home page images on Facebook
- Customizable menu bar
- Showcase new arrivals, bestsellers, and more
- Connect with Google Analytics
- Add footer content
Check out its admin demo here: https://addons.prestashop.com/demo/BO20259.html
Prestashop Social Login addon
The Prestashop Social Login addon by Knowband is everything you need to help your visitor convert to a customer seamlessly. Any guest would be skeptical about making an account on a website firsthand. Hence, give them an option to sign up or log in using the Prestashop social media login addon. It is an indirect way to increase sales by helping your customers by improving the user experience.
With 14 different social login options, the process of sign up or login in becomes easy-peasy. For instance, the social login Prestashop module provides options like Facebook, Instagram, Google, Yahoo, PayPal, Twitter, LinkedIn, and so many others.
Key features of the Prestashop Social Login addon
- Makes login more interactive
- The module is multiple devices compatible
- Can be installed and configured in a jiffy
- Activation and deactivation of social accounts
- The admin can drag and place the social login icons as per need
- Easy tracking of the reports
Check out its admin demo here: https://addons.prestashop.com/demo/BO10163.html
Social media is an important platform that brings in potential sales, conversions. All you need to do is install and configure the social media addons in a way that your business needs them. So, which Prestashop module do you think will help you increase sales on social media?