With the title, we already know that we’ll be talking about the social login feature of the Prestashop One Page Checkout.
Have you ever been to a store where you did not find the social login or sign-up facility? If not, did you complete the purchase or simply left the store?
So, that’s how your visitors will also behave in your store if they don’t find the social login option on the checkout page. After doing all the hard work of finding the products they want to buy, adding them to the cart, how would they feel not finding it?
They’ll find it irritated and frustrated. Hence, they’ll abandon the cart and exit the site – never to come back.
Well, the registration and login process can be time-consuming and irritating sometimes. Most of the users easily register themselves on a new eCommerce website but some don’t. Many online shoppers leave the website when creating an account is necessary to place an order.
That’s when social login comes into the role. Having the option of login in or sign up via social media platforms like Facebook or Google is a must. Especially on the checkout page – that’s where most visitors bounce from the store. Having the Prestashop One Page Checkout Extension is beneficial for your eCommerce store.
With the Social Login option in the quick checkout extension Prestashop, the users can easily log in to their social accounts on the website without creating a new account. In addition, they can simply go on and complete their purchase without sharing their other details. Social login of the quick checkout addon Prestashop saves the time and efforts of the users on the checkout page – thanks to the One Page Checkout Prestashop.
This blog talks about the reasons why the social login feature of the Prestashop One Page Supercheckout is the superstar.
Why is social login a must-have in Prestashop One Step Checkout Addon
When on the checkout page, the login/sign-up feature helps the visitors to convert without spending too much time. In addition, they don’t get upset and buy from your store. Hence, there is a potential possibility that they’ll come back for more.
With social login options of the Prestashop fast checkout addon, the users don’t need to go through a long and time-taking registration process. They can easily log in to the website with a few clicks. They don’t need to remember multiple login credentials if they choose the social login option.
Acquisition of emails
As compared to the registration method, log in with social accounts has more chances to get genuine registrations. Most of the online users have genuine accounts on social networks like Google and Facebook. With the social login feature of the Responsive one page checkout Prestashop, online retailers can easily get more genuine registrations and easy leads for their business.
Social Login helps the e-merchants to collect easy and genuine leads for the online business. These leads come in handy for retargeting the audience for remarketing and promotions.
With social login, the e-merchants can gain more leads on their online store effortlessly and can use them at the time of promoting their products and services.
Reduced abandoned cart rate and improve conversions
A social login is a powerful tool when it comes to reducing the cart abandonment rate on an eCommerce store. We have already mentioned this earlier in the blog. When the visitors are happy with the checkout page, they convert. Hence, the abandoned cart rate reduces and conversions improve.
The Prestashop One Page Checkout is a stunning addition to your eCommerce store. It has numerous benefits and one of them is definitely the social login feature. If you want to optimize your checkout page, the Prestashop responsive one step checkout addon is your option.
You can save 30€ by buying the Associate Pack. The bundle includes One Page Checkout, Multi-Vendor Marketplace, and Abandoned Cart module.